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Keywords: Stakeholder
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (4): 451–471.
Published: 11 May 2021
...Matt R. Huml; Alicia M. Cintron Purpose The purpose of this study is to examine how athletic fundraising managers perceive status and seek to use status to identify, prioritize and manage stakeholders within college athletics. Design/methodology/approach To test this purpose, the researchers...
