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Keywords: Stakeholder engagement
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2014) 4 (1): 26–37.
Published: 04 March 2014
... is to introduce a concept termed athlete citizenship. The author defines athlete citizenship as the manner in which a professional athlete conducts himself or herself (on and away from competition) and makes a positive impact on society. The author centralizes community stakeholder engagement as one method...
