... at: sebastian.merten@lunex-university.net 14 05 2023 02 08 2023 28 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Fan loyalty Sports consumer Athlete brand Strategic management With more than five billion fans spread over...

...). The concept of legitimate distinctiveness has been proffered in strategic management research to address the tension between innovations needing to be both recognisable and novel to different audiences (Navis and Glynn, 2011). To manage legitimate distinctiveness, organisations can use reference categories...

...Kim Schu; Holger Preuss Purpose This research aims to focus on the strategic management by National Olympic Committees (NOCs) during the COVID-19 crisis. The authors investigate “How are strategies being developed within European NOCs to tackle the impact of the corona crisis?” and “which measures...

..., there are few published papers on netball. This is the first research to examine competitive balance in netball, and the findings have important ramifications for this women-only game, as it competes against other purveyors of professional sport. Netball Competitive balance Sport statistics Strategic...

.... Florian Holzmayer can be contacted at: florian.holzmayer@whu.edu 06 03 2019 29 08 2019 30 12 2019 09 02 2020 21 02 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Strategic management International management...

... and insights from multiple disciplines including economists’ ideas about competitive balance in a sports league, ecologists’ ideas about effective management of a common pool resource, and strategic management ideas about management solutions to a sustainability problem. Kenneth M. York can be contacted...