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Keywords: Strategic marketing planning
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2011) 1 (2): 138–154.
Published: 19 July 2011
...Ron Garland; Roger Brooksbank; Wayne Werder Purpose The purpose of this paper is to examine the extent to which strategic marketing planning is carried out by Australasian golf clubs and the impact such planning has upon their business performance. Design/methodology/approach A research...
