.../implications In essence, the contributions of the paper relate to the strategic management of the brand and the mixed-methods approach borrowed in this research. Understanding how a brand is perceived is essential for managers in elaborating their strategy and, therefore, being able to connect effectively...

...Zahra Sharifzadeh; Natasha T. Brison; Gregg Bennett Purpose This study investigates the personal branding strategies utilized by Iranian professional athletes. It also examines the challenges these athletes face in attempting to create a personal brand. For example, unlike their global...

...Christofer Laurell; Sten Soderman Purpose The purpose of this paper is to provide a systematic review of articles on sport published in leading business studies journals within marketing, organisational studies and strategy. Design/methodology/approach Based on a review of 38 identified...

... a win orientation towards a soft budget constraint from year to year, and vice versa. Design/methodology/approach Financial data from annual reports for the period 2005/2015 was collected for the 35 Ligue 1 clubs. To define the degree of compliance with the intended strategy for those clubs...

... of charitable foundations. Design/methodology/approach This paper integrates and synthesizes the micro-social processes of “assessable transcendence” (Anagnostopoulos et al., 2014) with Whittington’s (2001) perspectives on strategy. “Assessable transcendence” was achieved from the constant...

... --> Strategy Off-the-field Team sport organizations Putting strategy together is a fascinating, yet challenging, undertaking for any professional in the context of team sports organizations. This challenge often relates to the following question: How can sport managers deliver a successful off...

... the brand promise to its fans. Originality/value – This is one of the first studies looking at the leverage a European football competition could provide to previously successful clubs. © Emerald Group Publishing Limited 2014 Strategy Europe Branding Football Europa league UEFA...

... Kwame J.A. Agyemang can be contacted at: kagyemang@lsu.edu © Emerald Group Publishing Limited 2014 Strategy Stakeholder engagement Community Corporate citizenship Professional athletes Sport business management In recent years, stakeholder engagement has garnered ample attention...