Keywords: Strategy implementation
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Journal Articles
Sport, Business and Management: An International Journal (2012) 2 (2): 115–126.
Published: 13 July 2012
... Strategy implementation Performance measures Football is the most popular sport in the world. It has successfully outmanoeuvred many other team sports and has been accepted worldwide as the number one sport in terms of media attention and audience reception (Horne and Manzenreiter, 2002...

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