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Keywords: Supply chain
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2016) 6 (5): 579–598.
Published: 14 November 2016
... branding strategies used by professional football clubs through brand equity and supply chain management. In particular, it analyses the type of product merchandised, the reasons for selling certain products and the ways through which football clubs merchandise, including their partners in distribution...
