... Dissatisfaction Emotion Estrangement Fandom Football Loyalty Participation Supporter As one of the most important stakeholders, fans are essential for the future of sport. They invest time, money and passion in their relationship with fan objects (Senaux, 2008 ; Winell et al., 2023...

...Christopher Huth Purpose Despite the growing number of corporate-sponsored sport facilities, public resistance to naming rights sometimes arises. In line with other supporter-based financial instruments such as fan bonds or shares, the possibility arises that a sport club’s supporters could invest...