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Keywords: Switching intention
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2024) 14 (5-6): 581–603.
Published: 21 August 2024
... service failures) and negative behavioral intentions (i.e. switching intention). Design/methodology/approach The critical incident technique (CIT) was used to identify the conceptually categorized service failure types in the fitness industry, and then confirmatory factor analysis (CFA) and structural...
