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Keywords: TV exposure
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2011) 1 (3): 284–293.
Published: 11 October 2011
...Harald Dolles; Sten Söderman; Christoph Breuer; Christopher Rumpf Purpose The purpose of this paper is to investigate the impact on consumers' memory for sponsor brands while watching sport broadcasts as a function of TV exposure and brand preconditions. Design/methodology/approach A quasi...
