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Keywords: Technology acceptance
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–20.
Published: 13 July 2026
... 2026 Emerald Publishing Limited Licensed re-use rights only Attraction Consumers Source credibility Sports marketing Technology acceptance Sports events are one of the fastest-growing sectors in tourism (Bazzanella et al., 2023). More and more people are becoming attracted...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (1): 83–103.
Published: 04 October 2019
...Reinhard E. Kunz; James P. Santomier Purpose Notwithstanding the dynamics of digital transformation and its relevance for revenue generation in the entertainment industry, empirical research that focused on consumer behavior at the intersection of sport content and media technology acceptance...
