...-hoon and Chung, 2022). This study establishes an integrated model (shown in Figure-1) to assess sports mobile applications on people's behavioral intentions; this study incorporates source credibility theory, technology acceptance model (TAM) and S-O-R framework. Theory integration not only...

...Reinhard E. Kunz; James P. Santomier Purpose Notwithstanding the dynamics of digital transformation and its relevance for revenue generation in the entertainment industry, empirical research that focused on consumer behavior at the intersection of sport content and media technology acceptance...