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Keywords: Technology readiness
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (2): 134–145.
Published: 13 September 2018
...Taejung Kim; Weisheng Chiu; Marcus Kin Fung Chow Purpose The development of wearable technology has significantly changed the way people participate in physical activities. The purpose of this paper is to segment users of sports wearable devices based on technology readiness (TR). Design...
