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Keywords: Ticket innovation
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–22.
Published: 23 July 2026
...R. Naveen Kumar; M. Janani; A. Arthi; S. Murali Purpose This study examines the relationship between ticket innovation and fan engagement within the Women’s Premier League (WPL), with particular focus on the mediating roles of perceived value and emotional connection. The research addresses...
