Keywords: Two‐sided markets
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Journal Articles
Sport, Business and Management: An International Journal (2011) 1 (2): 124–137.
Published: 19 July 2011
.... Thus, employing the theory of multisided markets, which basically means to view the supplier and the two distinct customer groups as acting on one and the same market [1] , adds additional insights. Sports economics Sports management Twosided markets Multisided platforms Professional sports...

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