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Keywords: Two‐sided markets
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2011) 1 (2): 124–137.
Published: 19 July 2011
... arena users (OAUs)”); and (5) eventually fans who buy merchandising products (“merchandise demand”). Oliver Budzinski can be contacted at: obu@sam.sdu.dk © Emerald Group Publishing Limited 2011 Sports economics Sports management Two‐sided markets Multisided platforms...
