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Keywords: Viewer confusion
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2018) 8 (2): 177–194.
Published: 02 February 2018
... in sports broadcasts. Furthermore, there is still more potential to improve sponsorship communication at televised tennis events as viewer confusion was not affected by animation intensity. Originality/value This research contributes to the body of knowledge by taking into account different intensity...
