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Keywords: WNBA
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Journal Articles
Women professional athletes and their personal brands on social media: an analysis of 2020 and 2021 WNBA player photos on Instagram
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (4): 406–426.
Published: 24 June 2025
... with their posts through likes. Design/methodology/approach Similar to the design in Pegoraro (2010) and Geurin-Eagleman and Burch (2016), this study investigated the self-presentation on Instagram of Women’s National Basketball Association (WNBA) players and follower engagement through their likes...
