Keywords: Women’s sport
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Journal Articles
Sport, Business and Management: An International Journal (2026) 16 (1): 22–42.
Published: 05 May 2025
...Pascale Marceau; Frédéric Boucher; Frank Pons Purpose Women’s sports have recently grown, marking a change in the sports industry and a major cultural transformation, with gender roles being redefined. Using social role theory, this research comprehensively explored profiles associated...
Journal Articles
Journal Articles
Sport, Business and Management: An International Journal (2022) 12 (3): 305–322.
Published: 28 September 2021
...Risa F. Isard; E. Nicole Melton Purpose The purpose of this research was to examine the role of intersectionality (multiple marginalized identities) in narratives used within online media coverage of women's sports. The authors adopted an intersectionality lens and drew from sports media...

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