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Keywords: Women athletes
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Journal Articles
Women professional athletes and their personal brands on social media: an analysis of 2020 and 2021 WNBA player photos on Instagram
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (4): 406–426.
Published: 24 June 2025
... for marketers with regards to the personal brands of women athletes on Instagram are discussed. Social implications The present findings indicate that WNBA players have chosen a variety of paths through social media to build their brands. Women athletes can develop authentic brand personas online...
