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Keywords: eSport
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Journal Articles
Predicting soccer consumption: do eSports matter? Empirical insights from a machine learning approach
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (5): 523–544.
Published: 06 July 2020
...Emanuele Lettieri; Carlotta Orsenigo Purpose This paper aims to shed novel light to further the ongoing debate about the relationship between traditional sports and eSports by gathering empirical evidence on the role that eSports play on the consumption of traditional sports (i.e. live matches...
