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Keywords: On-off hybrid
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Journal Articles
Southeast Asia: A Multidisciplinary Journal (2024) 24 (2): 95–106.
Published: 06 February 2024
... interviews to determine the spiritual tourism hybrid business. The result showed that the digitalization of spiritual tourism builds an on-off hybrid method in marketing and products, thus developing a theory of the characteristics. This on-off hybrid provides a touch of experience for tourists to visit...
