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Keywords: Narrative
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Journal Articles
Journal:
Studies in Economics and Finance
Studies in Economics and Finance (2022) 39 (5): 737–753.
Published: 01 April 2022
...Jens Kleine; Thomas Peschke; Anna Wuschick Purpose The purpose of this study is to prove that narratives can be a adequate foundation for human behavior in general and economic behavior in particular using the Donald Duck universe as an example. Design/methodology/approach By using a content...
