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Keywords: Neuroscience
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Journal Articles
Journal:
Studies in Economics and Finance
Studies in Economics and Finance (2012) 29 (4): 246–267.
Published: 28 September 2012
... of Neurofinance and its role in developing a better understanding of the investor behaviour. In this paper, a review and synthesis of the literature on neurofinance is presented. Neurofinance has evolved out of neuroscience which attempts to understand how the brain works when decisions are made. What happens...
