Drawing on Weick’s sensemaking perspective, this study aims to describe how Czech social entrepreneurs shape the shared meaning of the crisis caused by the COVID-19 pandemic and what approaches to the crisis the sensemaking process leads to.
This study is based on the principles of grounded theory. Through in-depth interviews with 25 social entrepreneurs, it captures the entrepreneurs’ experience of the COVID-19 pandemic in the context of their understanding of social enterprise identity. Interviews with experts in the field of social entrepreneurship were also conducted to help achieve a deeper analysis of the entrepreneurial cases.
Results of research show that despite the obstacles, most social entrepreneurs arrive at a positive redescription of the crisis. Enterprises not affected by the pandemic adopt a conventional approach. The most vulnerable enterprises are paralyzed and wait with uncertainty for future developments in their enterprise’s situation.
As knowledge of vulnerabilities is a key prerequisite for crisis prevention, this research can serve as a useful material for business incubators and other institutions that provide mentoring and expertise to start-up social entrepreneurs including focus on crisis management implementation.
This study complements the theory of crisis sensemaking with the level of social entrepreneurship, which is characterized by a dichotomy of social and business goals that results in a specific shared meaning of identity which is tied to perceptions of vulnerabilities. This study describes the influence of perceived identity on coping with a crisis.
