This study aims to examine the factors influencing the social entrepreneurial intentions (SEI) of Generation Z in Vietnam, focusing on key determinants such as prior experience, empathy, moral obligation, self-efficacy, perceived social support and prosocial behavior. The study not only enriches the existing literature but also broadens understanding of a demographic group and geographical context that has been underexplored, offering novel insights into the domain of social entrepreneurship.
The study uses a quantitative approach and SmartPLS software to analyze 789 valid survey samples. Data collection, targeting Generation Z across Vietnam, was conducted through online and offline channels, ensuring diverse sources. This approach aims to provide comprehensive findings on influencing factors.
Based on 789 surveys and quantitative analysis, results show all hypotheses are supported with positive impacts. Prior experience with social issues positively influences empathy, moral obligation, self-efficacy, perceived social support and prosocial behavior. These factors also significantly affect SEI among Generation Z in Vietnam.
The findings from this research will serve as a significant motivation to foster SEIs among future social entrepreneurs, particularly among the current young generation who aspire to contribute to societal improvement in various aspects. Moreover, the study provides conclusions and implications that can aid current social entrepreneurs and social enterprise associations in designing, developing and implementing programs related to social entrepreneurship. These programs aim to guide and stimulate social entrepreneurial motivation among the youth. Managers at social enterprises will be the ones to inspire and assist future generations in continuing efforts related to the development of a more sustainable society.
