... ; Wilson, 2019). Consequently, we use the term “altruistic fashion” to describe the emergence of FSEs and their product offerings while being fully aware of the contestable nature of the term. Altruism Social enterprise Fashion Fashion marketing Ethical fashion Sustainable fashion Brand...

.... The authors find that SVC is a multi-dimensional and reciprocal process that is shaped as beneficiaries work for social enterprises. The reciprocal nature of the process engenders beneficiary altruism, which may heighten vulnerability and lead to the dark side of SE. Social implications Many...