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Keywords: Brand storytelling
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Journal Articles
Journal:
Social Enterprise Journal
Social Enterprise Journal (2025) 21 (3): 442–465.
Published: 10 October 2024
... storytelling in their marketing communications; they view their social mission as a unique selling point; FSEs could further incorporate product quality/aesthetic value into brand storytelling; and they could sharpen brand storytelling by further engaging with the positive emotional responses they elicit from...
