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Keywords: Emotional value
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Journal Articles
Journal:
Social Enterprise Journal
Social Enterprise Journal (2022) 18 (4): 691–710.
Published: 15 November 2022
... products. This study aims to assess and understand the consumer intention to buy social enterprise products. Design/methodology/approach This descriptive study integrates consumers’ emotional values with the theory of planned behaviour as a framework. The intention is to investigate the role...
