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Keywords: Fashion consumption
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Journal Articles
Journal:
Social Enterprise Journal
Social Enterprise Journal (2025) 21 (3): 442–465.
Published: 10 October 2024
... theory, Collin Campbell’s “Romantic ethic” and the work of Eva Illouz to explore how FSEs weave the emotional appeals of fashion consumption with those of contributing to a greater social cause. The melding of these theoretical approaches to consumer behaviour enables a thorough analysis of FSE marketing...
