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Journal Articles
Journal:
Social Enterprise Journal
Social Enterprise Journal (2019) 15 (3): 339–357.
Published: 31 May 2019
...Indiana Bonar; Paula Sonja Karlsson Purpose Social enterprises are competitive businesses in the marketplace, yet insubstantial research has investigated how they market their businesses. This paper aims to investigate the impact a social enterprise label – “Buy the Good Stuff” – used in Edinburgh...
