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Keywords: Marketing
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Journal Articles
Journal:
Social Enterprise Journal
Social Enterprise Journal (2019) 15 (3): 339–357.
Published: 31 May 2019
...Indiana Bonar; Paula Sonja Karlsson Purpose Social enterprises are competitive businesses in the marketplace, yet insubstantial research has investigated how they market their businesses. This paper aims to investigate the impact a social enterprise label – “Buy the Good Stuff” – used in Edinburgh...
Journal Articles
Journal:
Social Enterprise Journal
Social Enterprise Journal (2015) 11 (1): 24–46.
Published: 05 May 2015
...Madeline Powell; Stephen P. Osborne Purpose – This paper aims to explore the role of marketing as a route to sustainability for social enterprises providing public services. It examines the tensions between the economic and social objectives, both of social enterprises and of marketing...
