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Keywords: Marketing capabilities
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Journal Articles
Entrepreneurship in social innovation business models: a mediated-moderation analysis within the sharing economy context
Available to Purchase
Journal:
Social Enterprise Journal
Social Enterprise Journal 1–27.
Published: 10 April 2026
...Tuan Duong Vu; Bach Khoa Nguyen; Phuong Thao Vu; Cao Cuong Hoang; Phuong Mai Dao Purpose This study aims to examine entrepreneurial intention ( EI ) within the sharing economy by extending the theory of planned behavior ( TPB ) model by integrating with marketing capabilities of service enablers...
Journal Articles
The effect of network capabilities, trust and pricing and selling capabilities on the impact of social enterprise
Available to Purchase
Journal:
Social Enterprise Journal
Social Enterprise Journal (2023) 19 (2): 123–143.
Published: 27 January 2023
... to develop and capitalize on networking and marketing capabilities in their management routines and activities, as this can significantly enhance their social impact. Originality/value The main research contributions revealed the importance of dynamic capabilities and their effects on the impact...
