... solutions. However, we still do not know much about social entrepreneurs’ rhetorical strategies in creating social change. One of the emerging streams of entrepreneurship research is the focus on actor’s language or “rhetoric” (Lounsbury and Glynn, 2001) as a way of understanding actor’s mental...

... of the choice of success measures on our understanding of various phenomena. Findings From this perspective, it becomes apparent that how success and failure are defined is based on assumptions about the value of social enterprise and the nature of social change. In order to develop a deeper understanding...