...Nico Meissner; Joanne McNeill; Matt Allen Purpose This paper aims to examine how the fields of social enterprise, social entrepreneurship and social innovation have theorised and applied the concepts of narrative and storytelling. Design/methodology/approach A literature review and subsequent...

...Dana Schadenberg; Emma Folmer Purpose This paper aims to analyse how sustainable second-hand stores (SSHSs) use storytelling as a legitimization strategy. Second-hand stores have traditionally relied on a charity identity to attract customers. More recently, changing market demands, the growing...