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Keywords: Theory of planned behaviour
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Journal Articles
Beyond good intentions: why consumers choose social enterprise products
Available to Purchase
Journal:
Social Enterprise Journal
Social Enterprise Journal (2025) 21 (5): 765–785.
Published: 16 April 2025
... modelling to analyse data collected from 299 tertiary-educated working adults in Malaysia. Findings The research identifies self-identity as the most significant predictor of purchase intention, exceeding the influence of traditional theory of planned behaviour (TPB) factors. The study also reveals...
Journal Articles
Exploring the perceptions of social entrepreneurs towards impact investments: the influence of goal congruence
Available to Purchase
Journal:
Social Enterprise Journal
Social Enterprise Journal (2025) 21 (5): 709–736.
Published: 27 March 2025
... entrepreneurs using a five-point Likert Scale. Data were analysed using partial least squares structural equation modelling. Findings The findings revealed that factors adopted from the theory of planned behaviour, namely, subjective norms and perceived behavioural control, exert a positive and significant...
Journal Articles
The impact of social capital on the intention of Moroccan university students to engage in social entrepreneurship
Available to Purchase
Journal:
Social Enterprise Journal
Social Enterprise Journal (2024) 20 (5): 832–856.
Published: 05 August 2024
...Adil Mgueraman; Manal EL Abboubi Purpose This research seeks to analyse the process by which undergraduate students make decisions on social entrepreneurship intention (SEI) using the theory of planned behaviour (TPB) model, as well as to comprehend the influence of social capital (SC...
