... modelling to analyse data collected from 299 tertiary-educated working adults in Malaysia. Findings The research identifies self-identity as the most significant predictor of purchase intention, exceeding the influence of traditional theory of planned behaviour (TPB) factors. The study also reveals...

... entrepreneurs using a five-point Likert Scale. Data were analysed using partial least squares structural equation modelling. Findings The findings revealed that factors adopted from the theory of planned behaviour, namely, subjective norms and perceived behavioural control, exert a positive and significant...

...Adil Mgueraman; Manal EL Abboubi Purpose This research seeks to analyse the process by which undergraduate students make decisions on social entrepreneurship intention (SEI) using the theory of planned behaviour (TPB) model, as well as to comprehend the influence of social capital (SC...