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Sergio Ibáñez-Sánchez
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Journal Articles

Applying virtual reality and augmented reality to the tourism experience: a comparative literature review

María A. Bretos, Sergio Ibáñez-Sánchez, Carlos Orús
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 287–309.
https://doi.org/10.1108/SJME-03-2023-0052
Published: 22 November 2023
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Journal Articles

Followers’ reactions to influencers’ Instagram posts

Daniel Belanche, Marta Flavián, Sergio Ibáñez-Sánchez
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (1): 37–54.
https://doi.org/10.1108/SJME-11-2019-0100
Published: 19 February 2020
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Journal Articles

The impact of consumers’ positive online recommendations on the omnichannel webrooming experience

Carlos Orús, Raquel Gurrea, Sergio Ibáñez-Sánchez
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (3): 397–414.
https://doi.org/10.1108/SJME-08-2019-0067
Published: 28 November 2019
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