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Sergio Ibáñez-Sánchez
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Journal Articles
Applying virtual reality and augmented reality to the tourism experience: a comparative literature review
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 287–309.
Published: 22 November 2023
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (1): 37–54.
Published: 19 February 2020
Journal Articles
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (3): 397–414.
Published: 28 November 2019
