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Keywords: 、微型和小型企业
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 221–240.
Published: 24 June 2022
... centrado en el cliente. El estudio contribuye a analizar un área importante y escasamente explorada, que es el uso de las redes sociales por parte de las microempresas dirigidas por mujeres en los países menos desarrollados para involucrar a los consumidores. 女企业家如何在社交媒体上吸引客户？ 目的 本研究探讨了经营微型和小型企业（MSEs...
