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Keywords: 关键词：共同创造
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Journal Articles
What motivates and deters users’ online co-creation? The role of cultural and socio-demographic factors
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 260–281.
Published: 04 August 2021
... Socio-demográfico 关键词：共同创造 线上 阻碍因素 PLS-SEM 多组分析 文化 社会人口学 In the past decade, the concept of co-creation, based on service-dominant logic (Vargo and Lusch, 2004) has gained significant attention from both companies and academia. With companies seeking ways to connect...
