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Keywords: 可持续性
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Journal Articles
Spanish Journal of Marketing - ESIC (2025) 29 (3): 371–398.
Published: 17 September 2024
... relacionadas con la sostenibilidad. 分享旅游目的地传播信息的意图 研究目的 本研究分析了在Facebook上分享旅游目的地发布的环保问题帖子的意图决定因素。我们使用刺激-有机体-反应(SOR)模型作为理论框架, 并考虑了认知变量(目的地社会责任、游客社会责任和三种类型的一致性)作为情绪和游客反应(分享意图)的前因。此外, 还包括与社交平台相关的特定因素(社交媒体的依赖度和活跃使用)。 设计/方法论/研究方法 该模型针对两个具有不同定位(绿色旅游与阳光沙滩)的目的地进行了测试。我们通过在线问卷调查了过去一年内至少进行过一次旅行的Facebook用户, 最...
Journal Articles
Spanish Journal of Marketing - ESIC (2023) 27 (3): 367–388.
Published: 11 July 2023
... Sustainable consumption Organic food purchase intention Sustainability Environmental concern Convenience and trust Consumo sostenible Intención de compra de alimentos ecológicos Sostenibilidad Preocupación medioambiental Conveniencia y confianza 可持续消费 有机食品购买意向 环境关注 便利性和信任...
Journal Articles
Spanish Journal of Marketing - ESIC (2023) 27 (3): 306–323.
Published: 19 September 2022
... Corporate social responsibility (CSR) Brand communication Brand hypocrisy Brand distance Sustainability Marca de lujo Responsabilidad social corporativa (RSC) Comunicación de marca Hipocresía de marca Distancia de marca Sostenibilidad 奢侈品牌 企业社会责任(CSR) 品牌传播 品牌伪善 品牌距离 ©...

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