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Keywords: 品牌估值; 品牌价值; 可持续性; 企业社会责任; Interbrand; Brand Finance; Kantar; BrandZ
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 303–328.
Published: 27 May 2025
... RSC Interbrand Brand Finance Kantar BrandZ 品牌估值; 品牌价值; 可持续性; 企业社会责任; Interbrand; Brand Finance; Kantar; BrandZ Sustainability has increasingly become a significant driver of consumer purchasing decisions, particularly among younger generations (Eitelwein and Paquet, 2021 ; Ishaq...
