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Keywords: 在线业务
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 189–209.
Published: 31 May 2022
... prácticas sobre cómo gestionar los sitios web para mejorar la conectividad y la competitividad de la compañia. 网络营销网站的弱点和优势 目的 企业网站是公司在数字空间中战略的最重要元素。因此, 建立在线业务本身的战略管理对于提高公司的连通性和竞争力以及实现公司的全球影响力至关重要。本文提出对企业网站的技术和内容质量进行分析, 以确定在线业务的主要弱点和优势。 设计/方法/途径 设计了一个创新的测量仪器, 称为IWebQEI, 用于测量网络质量水平。该仪器通过104家国际公司的数据进行验证。结果被用于...
