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Keywords: 感知品牌全球性、感知品牌本土性、品牌一致性、品牌清晰度、信号理论
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (1): 120–140.
Published: 11 April 2025
... teoría de la señalización 感知品牌全球性、感知品牌本土性、品牌一致性、品牌清晰度、信号理论 Globalization has changed how consumers interact with brands, offering a wider choice between local and global products. This shift affects consumer behavior, preferences and how cultural factors influence branding outcomes (Garrido...
