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Keywords: 消费者社区认同
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Journal Articles
Engaging consumers via online brand communities to achieve brand love and positive recommendations
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 138–157.
Published: 24 November 2022
... positiva. Todos estos resultados son cruciales para ofrecer ventajas competitivas a las empresas. El estudio valida la relevancia de la interacción con los consumidores en las estrategias de marketing relacional de las empresas contemporáneas. 目的 本研究调查了品牌关系质量和消费者社区认同对消费者参与的影响。本研究还研究了消费者参与在品牌关系质量和消...
