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Keywords: 环保时尚 eWOM、支付价格溢价意愿、环境问题、社会影响、利他主义
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 348–366.
Published: 19 January 2023
...) a price premium Environmental concerns Social influence Altruism 环保时尚 eWOM、支付价格溢价意愿、环境问题、社会影响、利他主义 eWOM Disposición a pagar (WTP) un sobreprecio Preocupaciones medioambientales Influencia social Altruismo Considering the adverse environmental effects of clothing, there has been...
