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Keywords: 电子口碑（eWOM）
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (1): 99–119.
Published: 21 March 2025
... en el mundo real en diferentes países. 国际贸易展会中表情符号的分析：基于五国数据的covid-19前后对比研究 研究目的 本研究的首要目标是预测电子口碑（eWOM）传播量, 并探讨以下因素的影响：(1) 推文中是否包含表情符号; (2) 推文中表情符号的数量; (3) 发表时间, 即COVID-19前（Ex-Ante COVID-19）或COVID-19后（Ex-Post COVID-19）。其次, 本研究旨在识别(4) 样本之间是否存在差异, 以及国家因素是否对所研究关系产生调节效应。本研究聚焦于企业间（B2B）交流场景, 尤其是在国...
