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Keywords: 目的地魅力
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 210–230.
Published: 22 July 2022
...) explica cómo los profesionales del turismo y del marketing pueden ayudar a cumplir los deseos de los viajeros. 使一个目的地吸引人并促使人们(再)访问的因素 目的 确定参与旅游部门的所有参与者是如何看待目的地魅力的。 设计/方法/途径。 在文献综述和与旅游者、旅游和营销专业人士的三个焦点小组的基础上, 进行了一项探索性和定性的研究。 研究结果。 研究结果显示, 在这三个群体中, 不同的认知会导致对目的地的迷恋, 迷恋的构建与其他变量有关。通过咨询这三个群体, 确定...
