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Keywords: Assortment
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Journal Articles
Betting exclusively by private labels: could it have negative consequences for retailers?
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (2): 183–202.
Published: 11 May 2018
..., in assortments composed exclusively of private labels (PLs). Design/methodology/approach The authors developed an experiment based on an online survey to test the hypotheses formulated. The model’s causal relationships are established using structural equations. Findings The image of stores that only offer...
