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Keywords: Boca a boca negativo
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 329–349.
Published: 27 May 2025
... maybe seen at Link to the terms of the CC BY 4.0 licence. Resistencia del consumidor a los chatbots con IA: Barreras e impactos en el boca a boca negativo Objetivo Este estudio tiene como objetivo investigar los efectos de las barreras funcionales y psicológicas sobre la resistencia del...
