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Keywords: Brand Finance
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 303–328.
Published: 27 May 2025
.../approach Using brand value data from Interbrand, and customer perception data from Brand Finance’s Brand Equity Monitor, a global panel-based survey with more than 150,000 respondents, the authors conducted mediation and moderation analyses to test their hypotheses. Findings The analysis shows...
