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Keywords: Brand respect
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Journal Articles
Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (3): 272–294.
Published: 13 November 2018
... it is presented. Also, the brand can act as a relationship builder with customers (Dall’Olmo Riley and de Chernatony, 2000 ; Veloutsou, 2015 ; Veloutsou and Guzmán, 2017). Branding Brand love Brand loyalty Lovemarks Brand respect High-technology products Lovemark Respeto hacia la marca Amor...
