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Journal Articles
Spanish Journal of Marketing - ESIC (2026) 30 (3): 303–328.
Published: 27 May 2025
...晰指导, 即通过强化可持续性传播并有效关联产品性能, 可显著提升品牌的财务价值。 原创性/价值 在日益增长的可持续性与品牌价值研究领域中, 本文首次将研究焦点从企业可持续性行为转向客户的可持续性认知, 深化了对可持续性在品牌价值形成过程中作用机制的理解, 拓展了现有理论视角。 Brand valuation Brand value Sustainability CSR Interbrand Brand Finance Kantar BrandZ Valoración de marca valor de marca sostenibilidad...
Journal Articles
Spanish Journal of Marketing - ESIC (2019) 23 (3): 373–396.
Published: 07 November 2019
...Abdulalem Mohammed; Abdullah Al-Swidi Purpose This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty in the hotel industry. In addition...

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